By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.The following 9 headline formulas are some of the easiest to write and the most powerful. It works particularly well with strong offers, recognized brand names, and product or service types with which the reader is familiar.Here are 164 examples of the best subject lines for email marketing, and the proven principles that make them work…One psychological principle that is practically impossible to resist is the fear of missing out.Once a person recognizes the space as being that of an advertisement, their eyes dart elsewhere without even giving the ad a chance.By simply redesigning an advertisement to appear as editorial content (with a headline and newsworthy copy), the odds of your headline getting noticed and thus read will increase some 50%.The direct headline should be used far more often than it is. It stands the best chance of selecting the right audience and preparing them to respond.
Only the ones drawn in by an attention-grabbing headline will continue on to read the first sentence of your copy. A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to spend their money.When it comes time to write a headline, try one of these first. One of the first techniques you should always explore is transforming your major benefit into a headline.At the very least, this can give you a creative jumping off point to write a headline that works. After all, your number one selling point should be up front.Because this is a long guide, we’ve broken it down into sections. Did you know that 47% of email recipients open email based on the subject line alone?Feel free to use the table of contents below to jump to a particular section… At the same time, 68% of email recipients report email as spam based solely on the subject line.